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thanks BlueAngel http://www.yanchengxu.net/bbs/dispbbs.asp?boardid=107&id=58599&star=1#1636124
Get Familiar With FAMILS Educating domestic and international travel trade and media about Victoria and its attractions is vital in raising awareness of Victoria as a premier tourist destination.
Increasing the amount of Victorian tourism products featured in travel programs and generating millions of dollars worth of publicity is exactly what Tourism Victoria's Familiarisations (Famils) area is about.
The familiarisations program better equips the travel trade to sell Victorian product, and enables media representatives to write about or broadcast their personal experience of the state. A personal endorsement from a celebrity or a popular journalist goes a long way towards boosting Victoria's presence in interstate or overseas markets.
Take the example of the Famils team hosting the recent visit to Australia by Taiwan model and television celebrity Jerry Yan.
Every state in Australia tendered, and Victoria won the right to have him visit.
Jerry Yan is not just anybody in Taiwan - he is one of the biggest celebrities in Asia with a strong following in Taiwan, Malaysia, Singapore and China. The Famils team coordinated Jerry's visit to Victorian landmarks including Werribee Park Mansion, the Great Ocean Road and Crown Casino. Jerry Yan's time in Victoria will be featured on television and a book will be written documenting his stay here.
The 2000-2001 year was the busiest :-) for the Famils team. In that twelve month period, the unit hosted 1209 travel agents (350 domestic, 859 international) an effort supported by Victorian tourism operators who provided $399,715 of in-kind support.
http://www.tourismvictoria.com.au/newsletter/april_2002/story5.htm
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