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"Goodbye! Beast idols"...2PM comeback, the two faces of moderation (synthesis)
The rough and strong 'beast idols' are no longer. In its place is the word 'moderation.' Back with their first album in 5 months, 2PM took their first stage amidst anticipation and disappointment. Though their transformation to a smooth image was good for this top boy group, there were also voices of concerns that they had lost their color as a group.
On the 22nd, 2PM had their comeback through the afternoon broadcast of Mnet 'M! Countdown.' On this day, 2PM met their fans for the first time since releasing their third minialbum 'Dont Stop Can't Stop' on the 19th. Though they hadn't been gone for long, this was the first album they had released since leader Jaebeom's official expulsion from the company, capturing the attention of the public.
There are two different ways of looking at 2PM's return and new album. There were positive reactions to the calmer feel of the music and rap--compared to the past--and this has been called the 'aesthetics of moderation.' However, there were also comments that the performance style was weak, leading to the term 'fading beasts.'
◆ 2PM's comeback stage
2PM performed two of the songs from their new album on their first broadcast. The 1st and 2nd tracks, 'Don't Stop Can't Stop' and 'Without U' were performed in that order. With the exception of Wooyoung, whose voice wasn't in a good condition, the members all sang live and communicated their honest feelings with their fans.
First, 2PM attracted attention with 'Dont Stop Can't Stop,' which communicates their intent to stay at the top. Their boxer style, with boxy hoodies, tank tops, and wrist bandages, was impressive, as was member Nichkhun's introductory rap. The lyrics proclaiming that they would not fall were suggestive of present circumstances, making them more vivid.
Soon, the title song 'Without U' was heard. The members, matching in all-black outfits, sang about the determination to stand up again after the lies and betrayal of a girl left them injured as the piano melody and house rhythm unfolded. The most striking part of the dance was the "OK" sign the members made when the lyrics said, 'OK.'
◆ Aesthetic of moderation
If there is one word to describe these boys' comeback, it is 'aesthetic of moderation.' There was a strong feeling that their music had calmed down compared to the past, and the lowered tone of the rap matched the feeling/emotion well. Moreover, their matching, solid, dark, sleeveless outer layers were purposefully removed to naturally show off their bodies and sexiness, showing their mature transformation.
The title song generally has a feeling of lost strength. The introduction and second part of the song are devoted to the piano melody. However, the climax of the song cleverly regulates the dynamics through the use of electronic synthesizers. As a result, the voices of each of the member came out well. The rough rap and the beautiful refrain represented a much more sophisticated and mature sound from their past music, which only had strength.
The emotions were regulated, and the rap also became more bittersweet. Up to now, Taecyeon's 'angry' emotion had created a strong and yelling rap style. However, on this album, Taecyeon controlled his rap and lowered it one level. Nichkhun, who share the rapping parts, combined his rap with a smooth musical tone, emphasizing the earnestness of the lyrics.
They also showed off their bodies quite cleverly. They declined to strip too much. Instead, they covered their necks to their feet with simple sleeveless t-shirts, naturally highlighting only their arms. Every time they raised or lowered their arms, their arms were naturally highlighted, fixing people's attention. Though they didn't rip their clothes or get drenched in water, it was actually sexier to have their arms just slightly revealed.
◆ The fading of the beasts
However, there are also opinions that their appearance was weaker and didn't meet expectations. There were reactions that the color of the 'beast idols' 2PM had faded too much. With the disappearance of acrobatics and strong performances, their weak clothes styling, and the frail flowing melody, it was hard to grab the attention of some fans very strongly.
When one hears 2PM, the first thought that comes to mind is "performance." This is because their strong and gorgeous choreography had been based on the excellent coordination of the members, whether through choreography centered around acrobatics, the zombie dance, or the pyramid dance. However, there was no particular move that caught the eye during their comeback stage. Though the 'OK' hand sign that matched the lyrics left a strong impression, there was also a feeling that it looked somewhat childish.
The strong points of their styling was also lost. In the past, 2PM has differentiated themselves with unique stage clothes. Even in simple suits, they had the sense to put in a dotted pattern. However, the clothes this time were too simple. The members all matched in black skinny jeans and t-shirts. There were no details in the clothes, either. Their accessories were as simple as possible, and a bit boring.
Their music was also flat. In their past music, the chorus had the feeling of something striking back hard. However, in this title track the climax has a smooth, teen-pop sound, and there was no part that powerfully hit the ear. Moreover, there was no portion in which lead vocal Junsu could show his refreshing voice; fans who had counted on their 'beast idols' cannot help but be disappointed.
Reported by: Na Ji Yeon Credit: NATE News Article: http://news.nate.com/view/20100423n02376
Translated by 49.5bananas @ W2D
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