เผอิญกำลังศึกษาเรือ่งนี้อยู่ครับ และก็มีเพื่อนส่งข้อมูลมาให้ลองอ่านดู ผมเห็นว่าเป็นประโยชน์ก็เลยเอามาลองให้อ่านกัน มันอาจจะไม่จริงร้อยเปอร์เซ็นต์ก็ได้ แต่ก็น่าจะพอช่วยให้เห็นภาพได้ชัดขึ้น

The Insider Interview: The Record Industry Exposed
สัมภาษณ์บุคคลวงในธุรกิจดนตรี บทสัมภาษณ์เต็มๆอยู่ที่ link ด้านล่างครับ แต่ผมคัดมาเฉพาะหัวข้อที่น่าสนใจแล้วกัน


Who is the insider?(ใครคือผู้มาให้ข้อมูล)

He is a long time site regular who works in Los Angeles for in a high profile position for one of the big four major record labels.When sent a whole range of questions regarding business practices of the major labels and how different aspects of the record industry work, he was only to happy to spend some time writing some in depth and thought provoking replies.What is included below may sometimes be controversial to some, but none of it is fabricated. It's how things work.
Naturally the identity of the author cannot be revealed because of fear of reprisal from his employer. While they are one person's take on the scene, his views are an interesting read...


คำถามเกี่ยวกับการจ้างวิทยุเปิดเพลง
Q: Moving to another issue – radio and airply - the radio industry is now deregulated, :-) it is harder than ever to get a new song on the air without substantial financial backing. Can you explain what the whole Payola or Pay For Play concept is and how it works?


A: The old fashioned version of payola is illegal. Once a few people got busted for it, the idea of payola had to be re-invented.Instead of the labels handing out cash and gifts to stations, they now have added a go-between to do it more discretely. People like Kalodner are essentially middlemen hired by the label. These guys will pay millions of dollars every year to get songs played on
the radio. The radio stations receive what are called "promotional payments", often getting hundreds of thousands of dollars each. Once the song is in heavy rotation, the label sends the person who made the arrangement a check for his services.

Your local radio disc jockey never picks what he wants to play. That's decided for him. The music industry is a multi-billion dollar goliath. Top 40 stations in nearly every city have self-appointed geniuses watching over everything they play. The stations win
because they get huge payouts. The payola guy wins because the label sends him huge paychecks for a job well done. The listener loses because he hears what someone else wants him to hear.
Ironically, it was the deregulation of the early 90s that paved the way to this new breed of payola. It actually made things much worse.


อัตราค่าจ้างเปิดเพลงของแต่ละสถานีต่อเพลง
Q: What kind of sums of money are being exchanged? For minor coverage? For blanket coverage?

A: Each song on each station is worth a minimum of ,000.00. Some songs can net up to ,000.00. That's each song added to each station. Consider there are about 10,000 top 40 pop stations in the U.S. alone.
Each station adds about three songs a week to their playlist. Three songs at say ,000.00 each over 10,000 stations -- do the math. It adds up to 60 million dollars a week in cash changing hands. That's three billion benjamins a year, my friend!
How would you like Kalodner's job now?



ส่วนแบ่งผลประโยชน์ที่ค่ายและศิลปินได้จากยอดซีดี
Q: A store sells a CD for $X. Where does the money go - how is it broken up?


A: On average, the label makes about .50 for each CD.
Of that, about a dollar goes to the artist. A couple of bucks goes to the manufacturing and distribution process, a part of which the label often takes from the artist.
The rest is for the label. A platinum album will net the label roughly two and a half million bucks. That doesn't include the money made by the distributors, who are generally owned by the labels anyway. The artist will make around 700k before expenses get deducted on a platinum album.
Most albums never go platinum though. Also, there's that little footnote to add here -- the advance. On a million dollar advance, with a platinum album, you still owe the label about 300 thousand bucks. On an advance of a couple of mil, with an album that hits platinum you're still 1.3 million bucks in debt! Record stores' earnings are substantial. They earn everything over the wholesale price, and can at any time return product that doesn't sell. They also get a little extra to put up big displays to feature an artist.
Everyone makes a lot of money except the artist himself!


นี่เป็นบทสัมภาษณ์แบบเต็มๆครับ

http://www.melodicrock.com/interviews/theinsiderinterview.html


ส่วนนี่เป็นบทความที่พูดถึงการรับเงินเปิดเพลงของพวกคลื่นเพลงผิวสี

http://dir.salon.com/ent/music/feature/2001/07/24/urban_radio/index.html


ปล จากที่อ่านๆมาพอได้เห็นภาพเลยครับว่าวงการเพลงยุคนี้ เป็นจริงเหมือนอย่างที่พี่มดโจ้เคยให้ขอสังเกตุไว้เลยครับ ศิลปินยุคนี้อยู่ได้ด้วยกระแสที่ถูกสร้างขึ้นจริงๆ