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100 Things to Watch in 2010
JWT’s Annual List Includes Energy Dieting, “Nutrition Washing,” Slow Communication
December 26, 2009: 09:30 AM ET
JWT, the world’s best-known marketing communications brand, today released its list of 100 Things to Watch in 2010.
“Many of the items on our list reflect broader shifts we’ve been following, from growing awareness and action around health and wellness and the environment to warp-speed developments in technology,” says Ann Mack, director of trendspotting at JWT. “Our list also shows how accelerating demographic, political and economic power shifts are manifesting in our everyday lives. And it points to the way industries are redefining or reinventing themselves to survive or to fully leverage these power shifts.”
This year, many of JWT’s Things to Watch reflect repercussions of the Great Recession, from “energy dieting” to “luxury goes East” to “trip bundling.” The people on the list — from pop culture, sports, politics and other sectors — have the potential to drive or shape trends in the near future.
JWT’s 100 Things to Watch in 2010, unranked and in alphabetical order (full descriptions of each can be found in the “2010 and beyond” section of JWTIntelligence.com):
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with their clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).
With their good looks, slick packaging, infectious pop songs and trend-setting videos, this South Korean girl group has conquered Asia and has its sights on the rest of the world. The Girls, who recently became the first Korean act to crack the Top 100 Billboard chart in the U.S., will release their next U.S. album in February.
Credit: wonderfulsworld.com + wgspectacle
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