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ความคิดเห็นที่ 14 |
Avatar 2D is back in China
Source #1
Source #2
(both in Chinese)
What a week. After the enormous uproar the news of pulling 2D screens off theaters in China has created, the latest report says the decision has been reverted. For the cities which don't have 3D screens, they are allowed to show the 2D version of Avatar again this weekend and beyond. For theaters who have already sent the 2D copy back, the distributors are re-mailing them out. There are forum posts saying that even some cities with 3D are getting the 2D ones again as well, but to what degree is unclear. Still, looks like it will be mostly up to the theaters' own discretion for deciding which films to show, a practice taken for granted in many other countries. For once, people's wish won out, and it's one big embarrassment for China Film Group and the authority of Chinese film industry.
The core reason for the change of heart? Apparently the attention surrounding the initial news has created such negative buzz on Confucius (many on Internet forums were calling for boycotting the film) that it was off to a dismal start on Friday. The rumor has that the figure could be less than 10m yuan, downright terrible for a release of this scale and a film that was supposed to be one of the pillars for the Chinese New Year holiday season. There is only so much the authority could do to facilitate the ticket sales of a film, and the situation with Confucius appears beyond saving that the only choice is to bring Avatar 2D back into theaters.
So in the end, the original decision backfired completely. Avatar got more free publicity, and Confucius was severely hurt in the process. Hopefully lesson learned for those who need to learn, and this episode will be fully behind us.
http://www.boxofficefollower.net/2010/01/avatar-2d-is-back-in-china.html
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Ra (Ra-18th Angel)  
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| เขียนเมื่อ |
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23 ม.ค. 53 20:02:35
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