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The K-pop invasion continues say hello to Lee Min Ho
By Alex Y. Vergara, Philippine Daily Inquirer
Source: lifestyle.inquirer.net
Cr: loveghs.wordpress.com
Worldwide phenomenon
Ben Chan, CEO of Suyen Corp., sees in Lee an ideal endorser for a global brand such as Bench. Although hes more of an actor than a singer, Lee, with his slim build, clear skin, tousled hair and boyish smile, typifies the K-pop music genre that has become a worldwide phenomenon.
K-pop is a subculture among the youth that speaks a lot about how borderless the world has become, Chan said in an emailed interview. Its an ideal vehicle for Bench because its a global brand that believes in a borderless world. We aspire to be identified with the K-pop phenomenon because we share the same youthful energy.
Getting a popular Korean celebrity, Chan added, also mirrors, in a way, the current influx of Koreans to the Philippines either to live, work, study or retire here. Their presence have grown through the years, quietly contributing to the countrys economy and invariably mixing with its culture.
Having Lee Min Ho as our endorser is a nod to Filipino-Korean cultural relations. Were recognizing the fact that its not just local celebrities, or Western celebrities that influence our pop culture its also Asian stars. They say the 21st century is the Asian century, and I think this is true.
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