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Hyun Bin's Return in D-30 Sparks Off Speculations On His Management
With actor Hyun Bins return announced to be within a month, speculation is running rampant about his eventual decision about his management company.
Hyun Bin will return on December the 6th after his enlistment to the marine corps on last years March. With his expiration of the contract with his management AM Entertainment, the big management companies are planning to capture the biggest fish in the 2012 market. However, the most likely scenario is him establishing his own management with his faithful longtime manager. The article will examine the possible scenarios of the 2012′s most celebrated return to drama industry.
A Standalone Management?
With the merger of AM Entertainment with SM C&C, Hyun Bin is now a free agent in the market. Despite his comrades Jang Dong-gun, Kim Ha-neul, and Han Ji-min joining the SM C&C, Hyun Bin is not in a hurry to finalize his eventual place. However, a story was leaked that he is planning to establish a company with his comrade Shin Min-ah.
A source in the industry has commented that Hyun Bin is most likely to establish a management by himself. His father is rumored to also help with his sons businss. According to the sources, Hyun Bins father is already heavily involved in Hyun Bins plans after his discharge, with his Japan-related business. His faithful manager, already on par with the board in his previous company, is also rumored to join Hyun Bin in his management after his contract expires on October.
A representative from Hyun Bin has commented that we cannot reveal the specifics because we are adjusting the final decision, but he has confirmed that we are discussing his plans with his longtime comrades.
Commercials, Dramas, and Movies
With his place at the very top of the chain in the industry, earning 3.2 billion KRW with his commercials after Secret Garden alone, Hyun Bins value has risen even further after his image was enhanced by the marine corps and his excellent discipline in the army.
A representative from JWT Korea, an advertising company, has commented that using celebrities in the advertisings bear the risk of collapse because of a blemish in his or her image, but Hyun Bins image has been on the rise even further with his marine corps background. He is, in short, the most trustworthy model in the industry, adding that he was already at the top with his popularity before his enlistment.
A representative from Hyun Bin has revealed that we are getting various proposals from all the different products with his discharge. The directors that we have worked with all seek to renew our contract as well. We are working on the specifics of our negotiations these days.
Despite his steep fees, with some speculating his each appearance exceeding 100 million, the record of his mentor Jang Dong-gun, the representative of Hyun Bin has revealed that he is considering about 10 different works, including both dramas and movies. We wish to rest him first, though, since he joined the army without any rest. We definitely need time for his hair to grow, too. We will embark on his promotions starting with advertisements.
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