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1.2 Difference Usage, 1.3 Sciences and Innovation, Example page
F: ok, I just understand.
I: Moreover, for advantage in quality competition. The SMEs entrepreneurs must to add an idea differently to renovated or created their products. This is a making of opportunity and advantage. However, the core of making Thai SMEs competitive on an international level, namely the synergy between the entrepreneurs and related organizations should help in sciences and technology researching to create an innovation for the new products.
F: Why I do that?
I: because nowadays the customer more attends in modernity, convenience and innovation products; therefore, the SMEs entrepreneurs must to use sciences or technology into their products for meet the customers requirement. In marketing the entrepreneurs must know the words that Whats the customer want?
F: Oh great! I wonder about these! It likes Apple Company!
I: Yelp!
F: Add value in products through quality, difference, science and innovation can help rising the products price and make sustainable competitiveness on the global market. I think that Apple is the good example for the value addition in products. Under the slogan Think Different, it leads Apple to a great company about time! Such like iPod! After iPod was sold under slogan 1,000 Songs in Your Pocket, it had a first ranking share of the musical player market instead of Sony Walkman.
I: Ah! This example showed that value addition is the importance of scramble for a part of the market share. And make competitive advantage and brand awareness for the new products.
F: Thank you for your information.
I. okay I have to work, see you soon!
F: okay bye.
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29 ก.พ. 55 19:31:38
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