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Henry: I'm out to knock Man United right off their perch
http://www.mirrorfootball.co.uk/news...cle693755.html
Liverpool owner John Henry insists he has just one objective for the club: To be the best.
The American knows that, two decades ago, that was the status the Anfield club enjoyed almost by birthright. He knows all about their subsequent decline too, because that fall was echoed by the other sports club his company owns, baseball's Boston Red Sox.
Yet if Henry already has a blueprint for returning the Reds back to top, through the exploits of the Red Sox since his company bought them, then he believes there is an even better benchmark, a little closer to Merseyside.
The new Anfield owner sees so many parallels between the Red Sox and his latest acquisition, not least their intense rivalry with a famous neighbour.
For Boston, it is the New York Yankees. In England, for the Yankees, read Manchester United.
United actually have a merchandising tie-up with the Yankees, as if to emphasise the job that Henry faces.
Yet he believes that his experiences in Boston can help him end Old Trafford's era of dominance, and return Liverpool to the very summit of the English game.
"We want to be the best in football. That is why we are here at Liverpool, that's what everyone in the organisation is working towards," Henry explained in an interview this week.
"Competing at the highest level in the world's most popular sport was an attraction we couldn't pass up. The club has spent the last two years going in circles, and we want to move forward.
"That means competing with Manchester United.
"Everyone in the US always seems to say the Yankees versus the Red Sox is the biggest rivalry in world sports and it is hard to imagine anything bigger, it seems like the biggest. But when you look at Manchester United versus Liverpool, we are told somewhere between 200million and 400 million people watch every time the two teams play.
"It's just an incredible rivalry, and we (Fenway Sports) are so fortunate as a sports group to be in the middle of perhaps the two largest sports rivalries in the history of sports."
Henry is enough of a realist to accept that Manchester United look almost certain, this season, to pass the record of 18 league titles they share with Liverpool, and set a new mark of their own.
He also knows that Liverpool can not simply outspend their great rivals to retrieve the record - after experiencing a similar situation in baseball against the financially dominant Yankees.
But while the American admits he doesn't know much about football, he does know about turning sports businesses around, and he is supremely confident he and Reds chairman and co-owner Tom Werner can end United's dominance - and Liverpool's league-title drought.
"We have a unique skill-set at Fenway, and it is perfectly suited to breaking what they call curses - we had an 86-year drought at Boston for winning a World Series," he explained.
"We did that, and we have a 20-year drought for winning the first division at Liverpool. Liverpool has never won a Premier League.
"There was a very strong feeling amongst us that we were uniquely qualified to break the 'curse'. Even though we didn't know the sport, we knew the sports business and knew what it takes to put together a sports organisation.
"It gives me goosebumps to think we could deliver a Premier League title to Liverpool - it's what we are there for, we have no other agenda than that."
The owner though, introduced a certain amount of caution even as he was promising to fight back against the blow United are likely to deliver to Liverpool's sense of pride this season.
It is not a short-term solution, he argued, but a long-term fix which means addressing some of the incredible problems his company inherited - not least an over-paid, under-skilled squad.
"We know we have a challenge on our hands," he said. "The one thing we had a really big issue with, and the one thing that may have kept us from buying the club, was we saw that players were coming in for a certain period of time that weren't what we considered to be big-four players," he added.
"We knew we had to turn that around. We knew that was going to be difficult, because the club, frankly, had a huge salary base, that was (contracted) long-term.
"One way to do that is to develop our own young players. Bringing through young players is extremely important for a club's identity. From a business standpoint too, it is also important - it is a much more inexpensive way of producing stars than if you go out and purchase them.
"The more stars you can bring through on your own, the more money you have available to spend to really strengthen the team.
"You have to grow as a company. We've always spent money we've generated rather than deficit spending, and that will be the case in Liverpool.
"It's up to us to generate enough revenue to be successful over the long term. We have not and will not deviate from that."
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