"Below-The-Line Marketing" stands for affordable yet efficient marketing. Various target groups can be reached with inexpensive ways of marketing. Several leverage effects (i.e. viral marketing) increase the effectiveness of the campaigns. These are not visible to the outside. The opposite of below-the-line marketing is logically above-the-line marketing or classic marketing such as printed advertisements or trade show activities.
Below the line กับ Above the line คือกลยุทธ์การตลาดแบบไหนหรอครับ
