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October 4, 2010
Why are big budget blockbusters the latest TV fad?
The big budget action blockbuster is making its mark on the small screen.
Flick the channel to cable television for an onslaught of Jerry Bruckheimer’s CSI franchises, “Miami Medical” and other gore-ridden fare. Turn to KBS for the latest Pan-Asian, kick ass-style series, “Fugitive Plan B” starring, guess who “Ninja Assassin” star Rain.
Come December, and the spin-off of the smash hit spy thriller “IRIS” is slated to go nationwide, and next year, Chorokbaem Media the production company that pioneered the testosterone-driven period piece genre plans to release its latest CG-riddled, action-spun historical drama, a drama based on the original novel, “Jeonwoochi,” which also served as the backbone for last year’s eponymous movie.
So when did big-scale spectacles jump into bed with television staples, and are they here to stay?
“When we entered the 21st century, signs pointed to a major diversification of people’s cultural preferences,” Yonsei University Graduate School of Communication and Arts professor Yoon Tae-jin said via e-mail.
“Therefore standardized drama genres and plots were no longer well-received by audiences. Leading genres of the past, for example romances featuring young actors and actresses, home dramas that dealt with the day-to-day lives of extended families and period pieces centered on monarchs and resulting palatial power struggles are not as popular as they used to be,” the television expert explained.
According to Yoon, that was why broadcasting networks started to experiment with other genres.
“The safest route, however, to nabbing viewer ratings was to do Hollywood-inspired blockbuster action,” he said, referring to the power of exotic overseas locales, top stars and an element of mystery or action to draw in extra viewers, namely men in their 30s and 40s, that would give ratings a percentage spike.
Another key factor in bringing the blockbuster into homes, says Yoon, was the popularization of large-screen, high-definition TV.
“These genres benefited from the spread of large HD screens,” he said.
KBS’ “Fugitive Plan B” has all the trappings of a standard action blockbuster overseas locations, state-of-the art fight scenes and top stars, namely singer and actor Rain (Domangja S1 Munjunsa)
Indeed, fists melding into flesh in slow motion, high-flying roundhouse kicks and Matrix-esque backbends and aerials definitely look better in high definition. But HDTV was not the only key player in the rise of action-driven dramas. Cable television, according to Yoon, also influenced the trend.
In 2001, the Jerry Bruckheimer-helmed crime series “CSI” aired on cable channel OCN, “pioneering the American drama craze in Korea,” said the channel’s programming producer, Han Ji-hyung.
“After Korean fans gave ‘CSI’ their stamp of approval, their and other viewers’ desire for ‘well-made dramas’ increased,” Han said via e-mail.
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“Fugitive Plan B” assistant director Jin Jong-yeon also acknowledged that they took the overseas market into consideration and made their drama, which features Hollywood initiates Daniel Henney and Rain, into an “Asian work.”
Employing the Red One camera, a gadget that made waves when it was used to film “The Slave Hunters,” “Fugitive Plan B” aims for what Jin calls “real action,” something that translates into minimal wire action and swift and intelligent, rather than flashy, urban fights.
So what are some of the company’s trade secrets?
“The supporting actors and actresses are the most important,” Kim revealed, adding that they focus on the script more than star power, believing that if the script is strong, audiences will follow suit.
Last but not least?
“We make dramas without skimping on costs.”
By Jean Oh (oh_jean@heraldm.com)
Credit : Korea Herald
http://www.koreahera...=20101004000810 - to read full article
(from soompi)
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