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ลงข่าวยูมั่ง....ตอนนี้ Pop-Up Stores (ร้านขายของชั่วคราว) การตลาดแนวใหม่ในเกาหลี....ที่เกี่ยวกะนังยูก็คือว่า...กาแฟ Kanu ที่ยูเป็นพรีเซ็นเตอร์...วันเปิดร้านยูไปทำกาแฟให้ลูกค้า..แค่สองอาทิตย์มีคนเข้าเป็นแสน...พรีเซ้นเตอร์หล่อก็เงี้ยะ.. 55555555
Pop-Up Stores Are the New Marketing Trend
Temporary so-called "pop-up" stores are now seen as an effective marketing tool to promote new products as the cycle of technological innovation and trends changes faster and faster.
Samsung Electronics has since last week opened a pop-up store at COEX in Samseong-dong to promote its new Galaxy Note smartphone. The temporary sales outlet offers free caricature drawing and name engraving services for customers.
Dongsuh Foods, which recently launched instant ground coffee Kanu, opened a pop-up café in Garosugil, Sinsa-dong, at the end of last year. Actor Gong Yoo, who models for Kanu, made coffee for customers on opening day. Some 100,000 people visited the store in two weeks, and Dongsuh opened an additional pop-up café in Busan.
A PR director of the firm said, "Pop-up marketing is getting positive reviews because it allows customers to test products and get information about them in person compared to one-off promotional events."
Cr. http://english.chosun.com/site/data/html_dir/2012/02/16/2012021600455.html
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Nittathai
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26 ก.พ. 55 22:17:32
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